AdAge IQ Martech Conference

Below are the hot points from the recent AdAge IQ Conference for Marketing & Technology.  
This powerfully simple slide from Chiefmartec infographic-whisperer Scott Brinker says it all … technology is dictating our growth and pace. 

These are the 3 main topics from the stage and conversations with attendees:


1) Learn to adapt with tech by hiring a nerd. Partner with nerds. Revenge of the Nerds


2) There are 6.8 billion mobile phones. So there are 6.8 billion personalized versions of the Web. How are you making it easier for customers to include you?


3) The Marcom Tech “stack” is crazy-complicated (see Scott's "Supergraphic below). Agencies and partners must patiently help their marketing clients understand and communicate internally to get buy-in across their company.



Josh reminding us to adopt the new Marcom Tech language to inspire new creative thinking and data-driven actions.

Any conference that is starting to use the term “stack” is where I want to be…because this usually means there is conversation about integrating with the other levels of technologies that can align communications and productivity between Marketers, Agency partners and customers!  


Julia Brady of The VIA Agency and I talked about our high expectations for events such AdAge IQ. This of all business events deserves to have interactions with the same technologies we are deploying with our end-consumers. Mobile Apps and Retailer-like screen engagements
 should be demonstrated and leveraged for OUR superior experiences before, during, and after the event. There are eager vendors that will deploy (literally) hands-on smartphone demos of live data providing insights and personalization for proximity-based meetings that match our personal profiles. Hey sponsor Nielsen...Data Demos!

These events can be a fun and functional “tech sandbox.” So, let's design experiences that enable business attendees to increase their value as curators ... to share with their internal teams and clients. 


Perhaps we should only go to industry events at tech-pimped venues like Cornell’s Tech Campus on Roosevelt Island. For example, check out some videos at the Consumer Electronic Show’s “C Space” for marketers.



Here are a few key slides from AdAge IQ:
(click to enlarge)
Nat sets the AdAge stage and our tech challenge


Spotify's Mayur says take your precision pit crew through these trecherous curves


Baker @TBWA doing the data dance...
BEFORE, during, and after campaigns


"The worst thing you can do is have the consumer feel your org chart" 
Jeriad Zoghby @AccentureSocial


The power-panel asks for patient support to question everything and get team buy-in.
Jenn tells vendors to prove it and get #s on the board
Anna says know (really know) your customers
Duane focuses on actions and conversions
Seona plans start to finish with her partners
Garrett  deftly navigated people and the QandA tech


Don't panic. Start with focusing ONLY on the categories in Scott's supergraphic


Deep Antifragile Thinking


Industry engagement idea for sponsors like Nielsen

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